Matt Jones - Greetings Wasatch

The following are samples of my recent work. Each piece includes an overview and my role in the development and production of each project.

iMpact Utah: Branding, Design & Marketing

Overview
iMpact Utah is a state and federally-funded nonprofit dedicated to supporting and growing Utah's manufacturing sector. I directed all marketing, branding, events, and customer experience initiatives. The following samples highlight what the marketing team created to strengthen and promote the iMpact brand.

My Roles
+ Served as Creative Director over internal and external creative talent, e.g., digital media designers, copywriters, social media coordinators, web developers, and graphic designers.

+ Worked closely with sales and other departments to develop strategies and provide creative support.

+ Created, directed and served as Executive Producer and designer for iMpact's first webinar series: iMpact :30

+ Refined and standardized the customer experience for all iMpact offerings. One is their high-profile signature training event, "The Pit Crew Challenge."

+ Re-branded all touch points of the Pit Crew Challenge, including but not limited to new design and print production of the car wrap and trailer. Art Directed the photoshoot, image compositing, and retouching of the car.

Brand Identity Guide

Social Media & Email

Digital Media & Out of Home

Out Of Home

Digital Media - Paid

Out Of Home

iMpact :30 Promotion

YouTube Short

iMpact :30 Promo

iMpact :30 Virtual Presentation Highlights

The Pit Crew Challenge

Rebrand & Digital Marketing

Out Of Home

Sales Sheet

Promo Video: Overview of the classroom training and the Pit Crew Challenge in action.

Marketing Reel 2021- Utah Valley University (UVU) Community Outreach and Economic Development (COED)

Overview

This marketing reel was created to demonstrate the creativity and performance of the COED marketing team. The University's administrative stakeholders were considering merging the COED marketing team with the central campus marketing department to leverage the successes of COED and bolster their department's resources.

My Roles

+ Creative Director over the team: Social Media Manager, Social Media Coordinator, Web Developer, Copywriter, Digital Media Designer/Videographer, Graphic Designer, Graphic Designer Intern, and Administrative Assistant.

+ Provided creative direction and marketing strategies for web, social, email, print, and digital.

Hello Lehi Campus

Overview

UVU was opening a new campus in the heart of Utah's tech sector in Lehi, Utah. Most of COED's divisions would be housed at the new campus, along with an extension of UVU's MBA program. This video was a part of a campus awareness and offerings campaign. The Hello Lehi Campus campaign included email, digital advertising, organic/paid social media, paid print media, and paid out-of-home.

My Roles

+ Served as stakeholder liaison, creative director, and executive producer

+ Provided creative direction to the digital media designer to storyboard, direct the shoot, manage post-production, and design all motion graphics.

+ Provided creative direction to the administrative assistant in selecting and booking talent.

+ Provided creative direction to the copywriter and voice-over talent with the script content and the read.

Reports | Business Communications | Collateral

JDRF Promise Ball Gala 2023 - Phoenix

Overview
JDRF is the leading global organization harnessing the power of research, advocacy, and community engagement to advance life-changing breakthroughs for type 1 diabetes (T1D). One of their significant fundraisers held once a year across the nation is their fundraising Gala.

My roles:
+ Creative and design lead for visualizing the theme for the Gala Honoree

+ Developed event branding logo, typography, color palette, and imagery.

+ Managed all print production needs and asset management for direct mail, collateral, large format printing, delivery, and venue set-up.

+ Collaborated with the A/V production studio and talent agency to accommodate requests for additional assets and provide brand-compliant assets and design support.

+ Designed, animated, and edited all ballroom graphics and interstitials, i.e., event logo animation, promotional videos for live auction items, and sponsor recognition for the Phoenix gala.

+ Directed and collaborated with voice talent for all voice-over work for the live auction presentation.

Event Identity